portray (someone) in a negative light

Translations
изображать (кого-то) в негативном свете
The article portrays the company in a negative light.
Статья изображает компанию в негативном свете.
Definitions
To present or depict someone in a way that emphasizes their flaws, shortcomings, or negative traits, often leading to a biased or unfavorable perception of that person.